These 4 tips will help you build the foundation of an effective digital marketing strategy for your small business.

According to the latest statistics, there are more than 1.14 million small businesses operating in Canada, which make up nearly 97% of the private-sector employment. It’s clear from this data that small businesses are the fuel that powers the Canadian economy.

Today digital marketing acts as a leveling force for small businesses around the world. When executed well, the right campaign can put the smallest business in front of the right buyers at the most opportune time. Small businesses can compete with large companies, as long as they offer a quality product at a reasonable price.

So, how do small business owners build the foundation for an effective digital marketing strategy?

Start with the basics

The DIY nature is fundamental most small business owners, and when it comes to digital marketing, some of the basics can be handled in-house. With that in mind, here are four things you should do to get your digital marketing operation started.

  1. Claim Your Business Listings

Many online service providers like Google, Bing, and Yelp offer free listings business owners can claim. Start by going to these sites and updating your business’s name, address, phone number, and other important information. The more listings you create, the more likely you’ll be found when someone searches for you.

  1. Write a Blog

Businesses running a blog get 55 percent more web traffic than their competition. It’s hard to negate those results! Content is king and blogs create valuable content. As you’re blogging, remember to limit your posts to content that is both engaging and relevant to your business so that visitors will return to your site on a regular basis.

  1. Be Social

Research shows that 90 percent of young adults and 65 percent of adults are regular users of at least one social media channel. That’s a huge number of your customers’ eyes that are glued to social media channels. To reach them effectively, make sure your posts are timed right and interesting for your followers. Also, resist the urge to oversell. Social media users want to interact with brands on a personal level, so try asking questions or starting conversations with your audience.

  1. Consider a PPC Campaign

Pay-per-click (PPC) ads put your business directly in front of consumers as they’re searching the web. When implemented correctly, these ads will raise your visibility and drive qualified traffic at the same time. Remember, that people who are searching for your product or service are ready to buy or likely to buy soon. Both Bing and Google have their own PPC platforms that anyone can access, but the process can be overwhelming for less experienced users. If you find it difficult or time consuming, we’d suggest finding a digital marketing agency that can set up and manage the campaigns for you. Many agencies offer management at a reasonable cost, and you’re likely to see a huge return on your investment with the number of new leads and sales that can be directly attributed to your PPC campaigns.

Once you’ve incorporated these tasks into your regular workflow, you’ll have created a foundation that will boost your leads and conversions and drive sales for your small business. Good luck!